The battle for the living room

 

The next media war is underway with big players getting involved. That war is for your living room experience. Now many have heard of apple TV and Google TV, but here comes an interesting offer for consumers in the UK. Feeling squeezed by the big boys TV channels in the UK have partnered together in an effort to go head to head with Silicon Valley on British soil. The new collaboration is called YouView and shows promise in hailing a bright future for the living room experience of UK residents. Knowing how defensive British people are of their castles and their small patches of grass, I predict that this venture could be a thorn in the side of the Silicon Valley giants. Although regarded as friendly people, Brits are very private folk. Not everyone gets invited into a British home. You have to have built a long standing relationship based on trust. This alone may see a venture backed by the BBC, ITV, BT and Channel 4 being graciously invited in for tea and biscuits, whilst Jobs and gang are politely kept at the doorstep. 

If you would like to read more and check out the video that wouldn't embed into this blog post go to www.youview.com